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Marcello Pecchioli established his firm in 1948, after his experience as decorator in Richard Ginori "Manifattura di Doccia". They are specialized in glassware and chinaware decorations, which are hand-made with gold and polychrome enamels and with decals designed by themselves. To conceive their decorations they use also decals produced by select houses. All decorations of their articles are baked with a temperature higher than 500° c. (932° F) so they remained indelible. Their processing is merely hand-crafted. They are specialized in gift items, furnishing accessories, table lamp and wall-plate.