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Experience. Between theater scene and authenticity

BTO, Fortezza da Basso, Florence, November 29th at 4:00PM

Within one of the most important events devoted to the world of online tourism, the BTO Firenze, on November 29th and 30th, 2017, will host an interesting meeting on the authenticity of the touristic offer and the new scenarios offered by the experiential tourism.

There is in fact a growing demand of authenticity within the touristic experience, a desire of discovery, of novelty, of surprise, of sharing, but above all, of truth. Putting together a touristic package with these ingredients is especially complex: there is the risk of falling, dangerously, into building something that resembles fiction.

Authenticity and real experiences will be precisely the topics of discussion in this meeting thanks to the participation of:

Jean Blanchaert, gallery owner, antiquarian, glass sculptor, illustrator who will present his SIGNATURE ITINERARY at the discovery of the marble in Tuscany.

Tommaso Castelli, founder of Andare a Zonzo, an organization that deals with outdoor and experiential tourism.

Stefano Ciuoffo, Tourism Councilor for the Regione Toscana

Alberto Peruzzini, Director of Toscana Promozione Turistica

Giovanni Lamioni, President of ARTEX Centro per l’Artigianato Artistico e Tradizionale della Toscana