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Florence City of Perfumes

Florence, city of perfumes

Tradition has it that in an old building inside the Garden of Boboli that housed an apothecary and that was destroyed in the 1700’s, the flowers of the garden were used by the ancient perfumers who distilled perfumes and balms from their corollas.

This tradition has been passed on to the modern perfumers who create perfumes of refined intensity, through their study of the combinations of more and more selective fragrances, essences extracted from rare plants and flowers: musk notes, citrus accents, spiced scents that can evoke a direct descendance from the flowers of the historic Garden.

We start here our itinerary, “Florence, city of perfumes,” at the discovery of that secret garden inside ourselves that the emotion of a fragrance allows us to get a glimpse of.

Ours is a journey in another reality, invisible, but present, an impalpable reality that enters, tiptoeing, in the universe of experience.

Fragrances that do not tell, do not suggest, but invite to imagine. A sort of magic that through the creations of our artist perfumers gives back to the olfactory perception the place it deserves: the key that will open a more lovable world!

(Courtesy of Maria Galassini – President of the Association “I Profumi di Boboli”).

Presenting the itineraries at the discovery of Florence City of Perfumes:


Antica Erboristeria San Simone, Via Ghibellina

Speziere di Palazzo Vecchio, Via Vacchereccia

Acqua dell’Elba, Via Calzaiuoli

Officina de’ Tornabuoni, Via Tornabuoni

Antica Officina del Dottor Vranjes, Via della Spada

Erboristeria Gremoni, Via Faenza

BBFRAGRANCE – 2G2, Via Volta – Calenzano

GARDEN: Boboli; Garden of Villa Bardini


Mary Anny Florence, Grassina

Mirko Buffini Firenze, Piazza Beccaria

Antica Officina del Dottor Vranjes, Borgo La Croce

L’Óprofumo®, Via Pietrapiana

Arômantique, Via dei Macci

Aquaflor, Via Borgo Santa Croce

Ditta Dott. Alessandro Bizzarri, Via della Condotta

GARDEN: Giardino delle Rose (Rose Garden)


ARS – Angela Raveggi, Via dell’Argingrosso

Stabilimento Chimico Farmaceutico Militare, Via Reginaldo Giuliani

Divina Essentia, Via Pacinotti

Farmacia SS. Annunziata, Via de’ Servi

Acqua dell’Elba, Piazza San Giovanni

Antica Officina del Dottor Vranjes, Via San Gallo

GARDEN: Orto Botanico (Botanic Garden)