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Profilo

Caponi's production started in their Florence workshop, based on a heritage of creative tradition. For over forty years, Loretta, now working with her daughter Lucia, has been giving tradition a contemporary look. Loretta Caponi began embroidering at the age of ten and as a young girl started up in business on her own. Her creations grow out her innate artistic sensibility that has always led her to seek for harmony between colours, a certain elegant motif or a rich detail. To this she adds perfect workmanship, based on a heritage of manual skill and creativity that has roots in Renaissance tradition. She searches after the "beauty" which outlives all fashions. This principle has helped her acquire an amazing customer base, from royalty, to famous businesspeople, to internationally known actresses. Her creative ideas might be inspired by an art book, a decoration or the detail in a painting, before being developed into finished products. First the ideas are translated into a drawing, which is then fixed to the material using the prick and pounce technique. Of great importance is choosing the colours to be used from a selection of thousands of threads, conceived as brush strokes. Then the expert hands of the embroiderers go to work. When the consumer ethic made its appearance towards the end of the Fifties, Loretta Caponi continued making - as she does today - items in silk, linen and cotton, beautifully embroidered, finished with lace and trimmings, all done by skilful hands. Spurred on by a desire to safeguard and conserve memories of everyday life and lost ways of working, Loretta began hunting for valuable antique pieces, she built a wonderful collection with pieces come from all over Europe, from the near East and from America. A book has been published, Per raffinare i sensi (Refinement of the Senses), describing these thousands of items, produced between the 16th and 20th centuries. Loretta Caponi's collection is of enormous documentary and historical value the embroidery is followed from its remote origins as an aristocratic activity in the Middle Ages, to an exclusively male art in the Renaissance, to an artistic trade of enormous economic importance and pastime for aristocratic and upper class ladies in the 19th century. Loretta Caponi's salon-workshop is in Florence, the spacious showroom with the workshop where 30 employees make up the exclusive models, under the guidance of Loretta and Lucia Caponi. Nowadays Loretta Caponi's products are also sold through single-brand boutiques in Florence, Forte dei Marmi and Milan. Loretta and Lucia create linen to match the homes and personal tastes of clients, always staying true to their own tradition and style.
Open 10 to 19 from tuesday to saturday; open on monday 15 to 19.